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Reasons to Rebrand and Rewrite PLR Content

You might have already heard this advice—in fact, most of us have heard it dozens of times—but it still bears repeating: PLR must be rewritten and made unique. However, many internet marketers question the need to rewrite PLR, and for good reason. Most of us buy it because it is convenient and less expensive than paying a ghostwriter. To come to an honest answer, consider why you’re buying internet marketing graphics packs.

  • Are you rebranding PLR products to resell as your own product?
  • Are you using the content on your own website?
  • Do you need it as a starting point for your own content creation efforts?

We will cover these questions in detail in the sections below.

Buying PLR to Resell


If you’re buying PLR to resell it, it is not really necessary to rewrite everything from scratch. However, you should change the title and the e-cover at the very least to make your product look unique. Most done for you coaching content is sold to many different customers, and most marketers sell it as-is without making any changes at all. By giving your product a fresh look, you will save time on rewriting—and you’ll make potential customers sit up and pay attention. The most important thing is to ensure that the video marketing graphics packs you buy are of the highest quality.

Buying PLR for Blog/Website Content


OK, you’re starting a niche website and you need to fill it with content, and fast. PLR is a good starting point, but the work does not end there. Your website will fare much better if you use unique, relevant and engaging content, and rewriting PLR is an important step in achieving an organic rank in the search engines. You can rewrite it yourself, or you can outsource it to another writer. However, if you’re on a low budget, you can simply combine paragraphs from different articles on the topic. With a bit of cut and paste, you can have more unique content with very little effort.

Using PLR as a Base for Your Own Content Creation Efforts

business man writing business strategy concept

If you are using whiteboard video packs as a starting point for your content creation, you are likely writing your own informative articles and merely using the PLR to spend less time on research. However, you should still take time to fact-check the PLR articles for reliability. By using high-quality PLR content as a base for your articles, your job will be a lot easier.

A Final Word


To sum up everything I’ve written here, it is best to rewrite the PLR content you buy. By revamping it, you can make your products unique—and you’ll have added pride because the products you’re selling are truly your own. Rebranding a PLR graphics package is somewhat like remodeling a house. It’s easier than starting from the ground up, but it still requires a significant amount of effort. However, the results will reflect your personality and style. That’s building a solid, recognizable brand, and I believe it’s definitely worth the additional effort.