Here’s all you have to do. In Word, go to Tools > AutoCorrect Options > AutoText. Under “Enter AutoText Entries Here” put something simple like “is” and set it to replace that with “ISoS”. That way, every time you type “is” you’ll have your name (which we all know and love and recognize as your brand) automatically inserted.

Of course, on the rare occasion you just want to have the word “is” there, you’ll need to hit ctrl-z. And if you miss the opportunity to do that you’ll have to go back and edit it manually.

And you’ll have to write all your blog posts in Word, then copy them to Notepad to remove any funky MicroSquishie formatting, and then stick it all into your blog interface.

See? Piece of schwarzenwalderkirschetorte. Technology is your friend.