ISoS To Rebrand As isos
ISoS today announced a major rebranding effort. Gone is the two capital letters, one small, one capital that have become the symbol of hillarity. In there place are the incredibly simple yet rediculously elegant four lower case letters, isos.
“To be honest, it just got annoying”, Blog contribulator Michael said. “I can’t type at the best of times, and Shift I, then S, let go of shift o, shift S was too much for my meager typing talents. From now on, isos will always be in lower cases, and anyone attmepting to use even a single capital letter will be flamed, laughed at or, if that fails, sued.”
Such extreme Brand fanatacism and protection is not uncommon in the world, with Nike recently settling out of court with 20 school teachers in and around Quebec whose ticks when marking school work bore a frightening resemblance to the Nike swoosh. The teachers promised to “…make two distinct lines in all future work, and never blend the lines in a swoosh like manner”. The teachers further agreed to promote Nike in their Classroom for an undisclosed length of time via posters.
But for a lightweight blog with minimal readership and even lighter social impact, such dedication and protection of a Brand is unusual, to say the least. When quized over the name change and fanatical Brand protection, Michael continued on his long winded rant.
“Look, we may not write serious stuff, we may not make any money Blogging, and we may not be sure if people are laughing with us or at us, but that doesn’t mean we can’t take our Brand seriously now, does it?
“And we do take it seriously. Super serious. Wouldn’t crack a smile ata comedy festival serious. Extremism, look at me the wrong and I’ll hit you serious. Are you talking to me? Are you talking to me? I can’t see anyone else here, so you must be talking to me Taxi Driver back when De Niro was cool serious.
“And I mean really, how many ™ do we hold? At least two I can think of, and we couldn’t get one for the Trapezoidal Linking Matriflux™, which we defend like rabid dogs, and leave isos a sitting duck to be pinched by any spammer with two computers and an ISP, could we? I mean, it just wouldn’t be cricket.”
The simlarity of the isos name to the range of iXyz products available, such as the iPod, has also not gone unnoticed, with Apple insiders reportedly furious at isos. This resulted in a tirade of nonsensical wailings from Mr Motherwell.
“Oh come on, puuuuuuleeeeeaaaaaase, don’t get me started on the whole wanky “i” before every name stuff. That is soooo 2003. Besides, we aren’t iSos. No way, no how, not ever. We didn’t even consider it until I just brought it up with myself. Sure, I have an iPod, but I have had it since like forever, long before they sold out and went all mainstream and Intel loving. Besides, iSos wouldn’t solve the underlying problem that caused the Brand change in the first place; my inherently bad typing. Would it now?”
“So get off my back, alright? ISoS is now isos, end of story, move on, nothing to see here.”
1 comment October 22nd, 2005
